Locals, those who were born in La Paz or who currently live here, are called Paceños. They are known for being warm and hospitable people living a relaxed and joyful life.Paceños like spending time with their families, enjoying a sunset on the malecón (boardwalk) with an ice cream cone in hand, or camping at the seashore on the weekend. As its name implies, La Paz (Spanish for Peace) is a tranquil place, where Paceños willingly and happily welcome visitors so much so that some visitors even stay and become Paceños themselves. La Paz’s malecón is a magnificent 5-kilometer-long boardwalk along the Bay of La Paz. Lining the malecón are excellent beaches, restaurants, bars, shops, museums, art galleries, parks, and beautiful art sculptures. La Paz is also known as The City of 365 Sunsets. Every evening, the sunset bestows a festival of natural lights and colors. Without doubt, the malecón is the heart of La Paz and the ideal place for dining in one of its many restaurants or sampling the night life while admiring the surrounding natural beauty.